Brandon Boyd

Digital Marketing Lead

Advisor Websites

Find me online:

“I match financial advisors with potential clients.”

MY ROUTE:

The Curved Road

MY WORK LIFE:

Digital Marketing Lead

foundation interest 1 interest 2

My work allows me to combine the foundation of LEARNING AND BEING CHALLENGED and the interests of ENTREPRENEURSHIP and TECHNOLOGY.


DAY IN AND DAY OUT

Wake up, make a shake for breakfast, review digital advertising stats, create landing pages with relevant offers, communicate with clients, adjust keywords and digital ads, integrate new technology into client websites.

SKILLS, TRAINING, OR EXPERIENCE NEEDED

Digital advertising, direct response copywriting techniques, photo editing, basic HTML and CSS, design and layout, marketing strategy.

EDUCATION TO GET HERE:

Digital Marketing Lead

I RECOMMEND COMPLETING:

  • High School
  • Undergraduate - Psychology, General

What I studied STRONGLY RELATES to my work...

MY EDUCATION

  • High School - Oregon City High School
  • Undergraduate - Marylhurst University, Communication, General
  • Graduate - Marylhurst University, Business Administration and Management, General

SOME HELPFUL FIRST STEPS FOR SOMEONE IN TRANSITION TO A NEW CAREER

Read 50 marketing and copywriting books. Ask marketing pros what their #1 favorite marketing or copywriting book is, write down the answers. Create a list. Read them all and take notes. Synthesize. Use what you've learned for 1-2 friends. Do it for free or low cost. Charge a lot. You'll need to learn how to do that. Make a few cold calls. You'll need to learn how to do that too.

HURDLES I OVERCAME

THE “NOISE” FROM PEOPLE

“You're not exactly the Marine Corps type. Math isn't your strong suit. You're not a natural salesperson. You're shy. You're not strategic enough. You don't understand business.”

HOW I OVERCAME THE “NOISE”

You have to be an advocate for yourself. It's completely ok to say: "I disagree." You're not a natural salesperson: "I disagree" You're shy: "I disagree. Sometimes I am, sometimes I'm not." You're not strategic enough: "I'm not sure I agree with you. Do you have concrete examples?" Math isn't your strong suit: "I disagree."

Service Background and Insight

What branch of the military did you serve in?

When did you complete active military service (ETS)? Please specify the year (YYYY).

What is the highest rank you reached while in the service?

What are some tips you would recommend for someone transitioning into civilian life?

As many as 400,000 service members live with the invisible wounds of war. Have you experienced PTSD, combat stress, or TBI as a result of your service?

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